You can immediately begin to send new types of template messages such as product recommendations based on a customer’s recent purchases, timely offers, or valuable informational alerts.
There’s no change to the message template creation process in Facebook Business Manager or via API
When sending Full-funnel template messages, it is important these messages are:
Expected: People have already opted in to receive this information over WhatsApp
Relevant: The messages are personalized to the customer, contain valuable information, and outline clear call to action(s) for the customer
Timely: People receive these messages at a logical time (ex: soon after engaging with the business, at a requested cadence)
As a reminder, people can block or report a business at any time, and WhatsApp may rate limit or automatically remove specific templates if a business’s quality rating is low for a sustained period.
In regions where this capability was tested, 60% of top enterprises have sent these new types of messages and reported up to 3X in response rates and 37X in conversions compared to SMS.